I'm Alyssa—an end-to-end UX strategy & design lead that cares a great deal about the evolving needs of people.

About me

I have over 10 years of experience creating, implementing, and successfully delivering human-centered products as a UX researcher, strategist and designer. I focus on significantly complex problems where the product suite or business strategy typically is not defined and have shipped everything from bold multi-year visions to scrappy iterative releases that move the needle. I lead by listening and embody empathy as a creator and a people leader.

I'm naturally very curious and am continuously learning best practices. Right now I'm diving deeper into the behavioral science behind AI automation. But uncovering why anyone does anything really butters my toast. I'm also an art, music, fitness and meditation buff.

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Experience

Senior UX Research+Design Lead

Amazon Web Services

March 2021–today

Senior UX Lead, New Product Development

Volkswagen Group of America

April 2018–March 2021

Senior Experience Designer

SapientRazorfish

April 2016–April 2018

UX Designer / Graphic Designer / Project Manger

Marketing for Change

January 2010–April 2016

Expertise

Product strategy and alignment

Design systems and rapid prototyping

Qualitative and quantitative reseach

Multidisciplinary collaboration and mentorship

Vision spearheading

Certifications

UX Certificate
Nielsen Norman Group

Making Great Hiring Decisions
Amazon

200-hour Meditation Teacher Training
Three Jewels NYC

200-hour Yoga Teacher Training
Down Dog Yoga