I'm Alyssa—an end-to-end UX strategy & design lead that cares a great deal about the evolving needs of people.
Featured work
About me
I have over 10 years of experience creating, implementing, and successfully delivering human-centered products as a UX researcher, strategist and designer. I focus on significantly complex problems where the product suite or business strategy typically is not defined and have shipped everything from bold multi-year visions to scrappy iterative releases that move the needle. I lead by listening and embody empathy as a creator and a people leader.
I'm naturally very curious and am continuously learning best practices. Right now I'm diving deeper into the behavioral science behind AI automation. But uncovering why anyone does anything really butters my toast. I'm also an art, music, fitness and meditation buff.

Experience
Senior UX Research+Design Lead
Amazon Web Services
March 2021–today
Senior UX Lead, New Product Development
Volkswagen Group of America
April 2018–March 2021
Senior Experience Designer
SapientRazorfish
April 2016–April 2018
UX Designer / Graphic Designer / Project Manger
Marketing for Change
January 2010–April 2016





